No começo de 2018 selecionei algumas ONGs para oferecer gratuitamente um projeto de construção ou revitalização de marca.
A escolhida neste processo foi a Fundação Marcio Brandão, uma pequena entidade beneficente na Zona Sul de São Paulo que acolhe crianças e adolescentes no período em que não estão na escola, proporcionando refeições, lazer e atividades.
Fundada há mais de 40 anos por Márcio Brandão (que morreu precocemente, aos 30) a entidade passou a ser gerida pelo seu pai, Osvaldo Brandão - muito conhecido pelo seu trabalho como treinador de grandes clubes de futebol, como Corinthians e Palmeiras.
In early 2018 I selected some NGOs to offer a new brand or revitalization project for free.
The chosen one in this process was the Marcio Brandão Foundation, a small charity in the South Zone of São Paulo that welcomes children and adolescents when they are not at school, providing meals, leisure and activities.
Founded more than 40 years ago by Márcio Brandão (who died prematurely, at the age of 30) the entity was later managed by his father, Osvaldo Brandão - well known for his work as coach of major football clubs, such as Corinthians and Palmeiras.
The chosen one in this process was the Marcio Brandão Foundation, a small charity in the South Zone of São Paulo that welcomes children and adolescents when they are not at school, providing meals, leisure and activities.
Founded more than 40 years ago by Márcio Brandão (who died prematurely, at the age of 30) the entity was later managed by his father, Osvaldo Brandão - well known for his work as coach of major football clubs, such as Corinthians and Palmeiras.
Amor, educação e acolhimento são os valores presentes na marca, ilustrados respectivamente pelos conceitos de coração, livro e casa.
A casa é percebida através da sua perspectiva interna: uma visão de quem está dentro de um cômodo olhando para cima - e, neste caso, sonhando com o futuro.
A geometria das paredes foi obtida a partir dos quadros do pai e do filho, que tem seus retratos emoldurados na sede da entidade, lado a lado. Dispostos em perspectiva, essa mesma imagem remete a um livro, que representa a educação.
Complementando o conceito construtivo, dois corações (mais uma vez, pai e filho) se uniram para formar junto ao livro, a figura que lembra uma árvore, criando uma visão aconchegante e que representa o crescimento de uma semente plantada no passado.
Love, warm and education are the values present in the brand, illustrated respectively by the concepts of a heart, a book and a house.
The house has a curious approach: it is perceived through its internal perspective, a view of those inside a room looking up - and, in this case, dreaming of the future.
The wall geometry was obtained from the paintings of the father and son, who have their portraits framed at the entity's headquarters, side by side. Arranged in perspective, this same image refers to a book, which represents education.
Complementing the constructive concept, two hearts (again, father and son) came together to form together with the book, the figure that resembles a tree, creating a cozy vision that represents the growth of a seed planted in the past.
The house has a curious approach: it is perceived through its internal perspective, a view of those inside a room looking up - and, in this case, dreaming of the future.
The wall geometry was obtained from the paintings of the father and son, who have their portraits framed at the entity's headquarters, side by side. Arranged in perspective, this same image refers to a book, which represents education.
Complementing the constructive concept, two hearts (again, father and son) came together to form together with the book, the figure that resembles a tree, creating a cozy vision that represents the growth of a seed planted in the past.
